If you own a local business search engine optimization “SEO” is something that you should take very seriously, it can instantly catapult you to success. The day and age of building a business through word of mouth are gone to some extent, now days people rely on google and review websites to decide where to shop, have dinner, or things to do while on vacation.
Ranking well on google is the absolute best advertising there is and honestly whatever type of advertising ranks second isn’t even a close second. Just spend one day of life paying close attention and you will notice that people turn to their phone and google, yahoo, and bing when they have a question or are searching for something, instead of asking a friend or family member.
A lot of different factors are taken into account when google ranks websites for a particular keyword and it changes on a daily basis. It’s not something that you can take a week and learn and be able to do it for the years to come. To make a long story shorts it’s a combination of content (what’s on your website), backlinks (who’s pointing at your website saying you’re an authority), correct site tags, and other things like social media and citations.