Don’t you always wonder how and why Google and Facebook keep showing you that pair of shoes or beach cruiser bike you looked at online yesterday? It’s called remarketing or retargeting and we love it at Captain Clever, it’s one of our best tools for clients who sell a product or offer a service. Remarketing and retargeting is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website, as they browse elsewhere around the internet. A lot of our clients find remarketing to be a very cost-effective form of advertising for reminding visitors to purchase your offering and increasing brand awareness. For any business with a website, if you’re considering advertising online, our experts highly recommend investing in some remarketing or retargeting. Remarketing and retargeting works by placing cookies on your website visitors machine when they meet your criteria. Their cookie ID is added to your remarketing or retargeting list. You can have multiple lists with a range of different criteria. Remarketing and retargeting can be done using many different platforms, but Google and Facebook are the most popular two without a doubt. One of the biggest misconceptions about remarketing and retargeting is that its outrageous or that it’s only for big companies with big advertising budgets. In fact, it’s a great option for small businesses, you can set your own budget and when the funds run out it will stop showing your ads until the next day, next week, or next month. It’s fairly simple and quick to get setup as well, all we have to do is go into your site and place some code for it to collect your visitors and boom we’re on our way to remarketing your site visitors. You will be shocked at the number of conversions you get by using remarketing and retargeting.
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