There’s not many better ways to stay in touch with your customer base than email marketing. This is a direct line to them, but on the other hand not overly aggressive like cold calling or SMS text messaging. An email allows them to look at it when they have time and also the business owner to share valuable information, while also pitching a product or service at the same time. With modern day marketing the best approach is always to give the client something useful along with the offer for them to purchase something from you. Email was once very simple and easy, but these days it’s extremely hard to successfully deliver emails.
A couple small spam complaints or you’ll be kicked off the big email service providers or at best gmail, yahoo, and outlook will block you. Let’s be real who really wants their emails landing in someone’s spam folder. Your brand identity is what subscribers and customers remember first. Captain Clever offers custom email template creation, allowing you to trust the professionals with creating a unique, branded template that reflects your company and keeps your branding consistent from your website to your email marketing campaigns. If you don’t have a list of customers or leads already we can help with that as well. There are lots of great ways to gather a customer list and if you aren’t already doing it you need to immediately. There’s no one easier to sell to than someone who is already a customer. Experian recently reported that for every $1 spent, $44.25 is the average return on email marketing investment. Weekly or monthly newletters keep you in your customers mind and it can be very affordable to do.